We freelancers see an ad idea through to completion the way we want it maybe once a decade. It’s like sending your kids to boarding school — you don’t know what they’ll be when they come back, but you pray you’ll recognize them and they won’t drive you to the bottle. Here’s an example of that. I had one idea, others had others. It’s not awful, but it could be better. At least it’s well produced.

Another little campaign for OurStage.com. This one ran in Paste, I believe, and was directed at film school students. Hard to read, so here are the heads and subheads:

Top: What are you doing between festivals?

How about making some money?

Centre: So many festivals, so little money.

Introducing the filmmaker’s smarter alternative.

Bottom: “The most extraordinary film ever made.” — Your mom.

Get the unbiased truth about your work.