Dig Insights
Launching an affordable online DIY market research tool.
Dig Insights
About the company
Upsiide was a brand-new spinoff from Dig Insights, a Toronto market research firm. It offers a simple, novel, brilliant idea: Online, user-directed market research. Upsiide is relevant across every category – CPG, financial services, telecommunications, pharmaceuticals, quick service and casual sit-down restaurants. Users can harness it to test new brands, new extensions from existing brands, brand names, benefit messages, positioning, communication, pricing and package design.
Website: https://upsiide.com/
Dig Insights
Project Objectives
To create a new website that would do three things: Introduce the Upsiide concept, sell visitors on its merit and close sales.
Dig Insights
Content delivered
Website copy, fresh brand voice. This was as “less is more” as it gets. Having works with Dig before, I knew this going in. The product speaks for itself, so I let it.
Dig Insights
Customer Feedback
Paul made our launch website copy hardworking, cool and funny – with ridiculously few words. Very happy with the results.
Joel Anderson
Principal, Dig Insights
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