Science, mysticism and philosophy you can wear
One of many jobs I’ve worked up for master jeweller Michael daCosta of Fortunes Fine Jewellers (via Jib Advertising & Design).
Michael has long been fixated with the idea of phi, aka the Golden Ratio. In early ’08 he designed a silver and gold pendant around the concept. He named it the HarmonyPhi and asked Jib, who brought me in, to launch it and tell the story. It’s available for Christmas ’08 and is priced under $200.
Expect to hear more about this deviously clever product.
