Wills & Co Media Strategies approached me with Do Over Day. For a viral campaign, it went totally bird flu. TV news and talk shows, radio stations, bloggers, surfers went nuts over it. Anyone who heard about it generally got caught up in it. The videographer, sent out to ask punters what their do overs would be, hit a pub in Cabbagetown, did some interviews, and when he returned a few hours later, everyone was still talking do overs.

I wrote the copy for dooverday.ca along with collateral — T-shirts, notepads, etc. — which I’ll post as soon as I can get my wife to shoot it all with her fancy-ass new camera that I can never get into focus.

Top design work by Laura at Messenger. Hope to be doing more with her, also my collaborator on the OurStage work.

This entry was posted on Wednesday, February 25th, 2009 at 6:34 pm and is filed under Viral. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.