International Cool Climate Chardonnay Celebration

A wine gets its own Woodstock.

I4C+

About the Celebration

The International Cool Climate Chardonnay Celebration (I4C+) was created in 2011 as an event attracting dozens of international Chardonnay vintners and celebrated chefs to the Niagara wine making region. It’s a huge mostly outdoor wine tasting and fine dining bash in honour of Chardonnays grown in cool climates. It has many sponsors, participants and venues.

Website:https://coolchardonnay.org

I4C+

Project Objectives

Frequent collaborator Richard Marazzi asked me to develop a print ad and poster campaign to launch the festival. The Chardonnay reputation was not at a pinnacle at that time, and because so much of it is grown in Niagara, regional vintners sought to counter that by bringing the best Chards and their makers from the globe together, along with a lot of great food and cheese to enjoy along with it. The creative’s objective was to sell as many tickets as we could.

I4C+

Content delivered

I produced the headlines and copy for the red & yellow posters and the ad campaign below them, while Richard’s team designed the ad and poster campaign. His team also developed a logo and overall branding for the event, as well as a website and collateral (brochure, name tags, signage, etc.) A massive success from year one, it sells out every year.