The Brochure Is Alive, Well And Killing It
The digital marketing arsenal may be a given for modern enterprise, but brochures and flyers remain essential to millions of businesses and organizations. Property developers, automotive dealers, retailers, educational institutions, charities and marketers of most high-ticket, big-commitment purchases all rely on them. Meanwhile, brochure writing has become something of a lost art, with new generations of copywriters trained to focus more on grabbing the three-second digital attention span. This professional brochure copywriter does it all.
Who is Paul Fenn?
I’ve written hundreds of corporate brochures for dozens of businesses in every imaginable sector. Some were straight-up product/service sales pieces for car makers, marine engine manufacturers, consulting firms and property developers. Others sold expertise in, or raised capital for, large development projects such as mass transit, digital networks, seaports, airports, hospitals and agriculture. I’ve produced brochures for international banks, stock markets, computer makers, companies undertaking pre-IPO “dog & pony shows”, government departments and statutory boards.
Hard at work in multiple sectors and markets
Some sales can’t be closed by website content, e-blasts or salespeople alone. After visiting your showroom, store, corporate event or trade show, your prospects need a take-away piece to mull over and discuss. Failing to deploy this tool is to miss out on opportunity. Brochure copywriting is an instrument of reassurance and persuasion that precedes the big close. I write flyers that inform, win over and persuade readers to trust and buy.
"Brochure writing has become something of a lost art. Not here."
- Paul Fenn, Toronto Copywriter
Brochure
What’s in the mightiest brochure?
In combination with high-quality graphic design, imagery and printing, a well-written brochure offers a powerful selling and branding device that keeps on closing, long after being handed to the recipient. Beyond the who, what, where, why and how of your offering, the well-crafted brochure conveys your deep understanding of the needs, questions and emotional contexts at play in the minds of your audience.
Copywriting
Here’s How It Works
It starts with my Brochure Creative Brief, which asks all the relevant questions about your project. From there, you get a succinct, elegantly structured copy deck that connects, conveys and convinces your target of your unique merits, with a clear call to action where one’s needed. Three rounds of revisions are included in the fee, and your final copy arrives in whatever format you choose.
Content
What’s my unique writing proposition?
After being briefed, I commence researching your competitive landscape, your industry and your markets. I work to isolate unique aspects of your offering, then develop ideas and language to convey them. I weave your sales story together using short paragraphs with a captivating, consistently digestible tonality. I steer clear of clichés, jargon and overcooked hype. I share my work in progress with you to enable any factual and style adjustments on the fly. After doing any revisions, I provide a final draft and proofreading at the pre-press stage to avert errors.
Brochures
What You Get
Niche Research
Thorough research into your industry, your company, its markets, audiences, competitive landscape, untapped opportunities – a detailed understanding of your niche
Style & Tone
Full competitor content analysis to emulate / deviate from particular styles & tones
Top Quality Brochure Copywriting
Brochure copy / content that connects, communicates with and convinces your target audiences
Accuracy & Grammar
Persuasive, grammatically correct, active voice content. Proper content structure and formatting
Fast Turnaround
Done by deadline. If you need it today, and I can do it today, you’ll get it today.
Customer reviews
What My Clients Say
Related services: Direct Marketing · Product Packaging · Copywriting
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Contact
Get a quote, check on availability or just run an idea by me. I’ll get back to you within a day.