Autumnal Italy
A speculative campaign pitch
Autumnal Italy
About the Pitch
Our concept was to brand Italian autumn tourism as a notion unto itself for Alitalia, Italy’s national airline at the time. The campaign name was Autumnal Italy: No Sweat. No Swarms. Its messaging spoke directly to an urbane demographic in a way that tapped the imagination and promised a richer, more meaningful visit to Italy – as only Alitalia could deliver it.
Autumnal Italy
Pitch Objectives
The goal was to have people associate the idea of Italian High Culture with Alitalia, and thus book their fall trips through the airline. We planned to realize this with various snapshots showing the experiences on offer via an advertising campaign, a microsite, social media, videos, travel blogs, and other means of enabling Alitalia to own the concept.
Autumnal Italy
Work delivered
A full 3-ad outdoor billboard campaign, branding device and website concept
Autumnal Italy
Client Feedback
Dead silence. That’s how it goes sometimes. Had a blast doing it though.
Don't be Shy
Contact
Get a quote, check on availability or just run an idea by me. I’ll get back to you within a day.
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