Malivoire Wines

Small Niagara Winery Gets New Creative Juice

Malivoire

About the company

Malivoire is a boutique winery in Ontario’s Niagara wine region. The company’s agile nature means it continuously introduces new labels, both long-running and limited-edition.

Website: https://malivoire.com/

Malivoire

Project Objectives

Along with graphic design firm Richard Marazzi Design, I was asked to co-create a mini print ad campaign to run in Toronto magazines. The campaign accompanied the launch of the three brands in selected LCBO liquor stores in Southwestern Ontario.

Malivoire

Content delivered

Print ad headlines & body copy. Client was open to new thinking and, in the end, green-lit everything without fuss. The campaign is tight and smart-looking, much like the product.

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Malivoire

Customer Feedback

This was a challenging project with a limited budget. But Paul and Richard delivered, as always. The copy was witty, on-brand and helped get the word out about our launch.