December 2025

ErgoCentric

Lighthouse in a sea of banality. If you’re youngish, you might not know there were once great times. They were known as the 1970s to the 1990s, when nearly everything in the culture, even advertising, was amazing. Especially true in ‘90s Singapore The powerhouses fueling the industry’s written side tended toward masterful scribes who’d read […]

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AI and advertising

Artificial Intelligence has worked its way into everything. If you’ve tried it or use it frequently, you know AI doesn’t take long to blow your mind. But if you’ve tried to make AI convey a unique personality, sense of humour or human vibe, you soon discover its limitations. AI cultivates unhealthy habits I’ve been asked

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