Lighthouse in a sea of banality. If you’re youngish, you might not know there were once great times. They were known as the 1970s to the 1990s, when nearly everything in the culture, even advertising, was amazing. Especially true in ‘90s Singapore The powerhouses fueling the industry’s written side tended toward masterful scribes who’d read […]
Artificial Intelligence has worked its way into everything. If you’ve tried it or use it frequently, you know AI doesn’t take long to blow your mind. But if you’ve tried to make AI convey a unique personality, sense of humour or human vibe, you soon discover its limitations. AI cultivates unhealthy habits I’ve been asked
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First, what is website content? What gives it pulling and selling power? What makes people want to read and share it? How should you go about creating and using it? Website content consists of the written words, audio and visual and background aspects of a website, as well as the creative aspects – graphic design,
What Is Website Content & How You Should Write It Read More »
Less is more. Brevity is the soul of wit. Keep it simple, stupid. Three great (sloganized) rules to live by for the crafters of great slogans. They form the bedrock of selling, communicating and changing minds, en mass. Succinctness in advertising is the very definition of great advertising. Sloganeering ain’t easy work It’s bottled lightning.
The 100 Best Slogans in The World—and Why They’re so Damn Good Read More »
