Lighthouse in a sea of banality. If you’re youngish, you might not know there were once great times. They were known as the 1970s to the 1990s, when nearly everything in the culture, even advertising, was amazing. Especially true in ‘90s Singapore The powerhouses fueling the industry’s written side tended toward masterful scribes who’d read […]
Artificial Intelligence has worked its way into everything. If you’ve tried it or use it frequently, you know AI doesn’t take long to blow your mind. But if you’ve tried to make AI convey a unique personality, sense of humour or human vibe, you soon discover its limitations. AI cultivates unhealthy habits I’ve been asked
AI and advertising Read More »
First, what is website content? What gives it pulling and selling power? What makes people want to read and share it? How should you go about creating and using it? Website content consists of the written words, audio and visual and background aspects of a website, as well as the creative aspects – graphic design,
What Is Website Content & How You Should Write It Read More »
Mulling what ghostwriter to hire to write your book? Well, don’t hire me or anyone else before at least reading these few bits of advice on the process. Your experience with a ghostwriter will involve a considerable investment of your money, time and soul, so you’ll want to be methodical in your hunt to find
How To Find And Hire A Ghostwriter: Some Advice And Hard Truths Read More »
Two years ago, I was sitting in a pal’s garage, having a beer, bitching about a design flaw on my motorcycle with him and another riding buddy. One owns the same bike as me, the Austrian-made KTM 950 Super Enduro R, a street-legal, 108-horsepower dirtbike, a version of which was produced specifically to win the
A Name, A Site, An Attitude: Creating TripleClamp Moto Inc. From Scratch Read More »
This quick, dirty and slightly sneaky guide to starting a copywriting business assumes you already have experience writing in a professional capacity. Then again, given how social media has started stealing from traditional advertising’s media preferences and expenditures, you don’t necessarily need to know how to write like an old-school copywriter to do this kind
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Exploring the foreverness of “A diamond is forever.” “A diamond is forever” and a handful of variations on it have been in play since it first went into a print ad in 1947. The story of its birth and life are well worth recounting. De Beers Consolidated Mines, then the global diamond monopoly, had watched
A Diamond Is Forever | The Unlikely Saga Of The World’s Greatest Slogan Read More »
I was brought in by jib to write the new website for a new company in a new industry looking at a new world of opportunity. That company, which I also named, is Norleaf Foods Inc. Norleaf is developing a product line of natural and organic baked edibles to be launched to consumers and white
Writing On Weed: Norleaf Foods Launches Read More »
Paralleling the rise of celebrity worship, ghostwriting the autobiography has become a viable path for a coterie of talented scribes to make periodic small fortunes, while enjoying zero mainstream recognition for their hard work and storytelling chops. It’s a slick way to make a living, especially if you have no stomach for fame, but want
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Co-founders Charles Thompson and Tyson Staples opened EAT Gym at Spadina & Front in Toronto. Programs serve two athletic varietals: Execs craving superpowers; and athletes needing a better best. It’s not easy writing about high performance athletics while staying away from cliches and overcooked nomenclature. See for yourself if I’ve succeeded. Thanks to Pixelcarve for
Executive Athletic Training – EAT Gym Launches Downtown Read More »
