What is a press release? A press release (PR) is a brief descriptive statement issued to the media that provides basic information on a newsworthy development such as a coming event, product launch, executive hire, etc. Effective press releases are formatted to easily interlock with the minds of media types in a way that makes […]
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HOW TO FOLLOW-UP ON A SUCCESS LIKE #THANKAFRAMER? Last year’s inaugural #THANKAFRAMER campaign lived up to its name. The video earned many millions of views. Framers felt the love and thanked us back in droves. Framer training programs were funded by Norbord, the campaign’s backer, in Houston and Tampa, to speed-up post-hurricane reconstruction. And Norbord
#THANKAFRAMER 2018 – Recruiting Next Gen Framers Read More »
Less is more. Brevity is the soul of wit. Keep it simple, stupid. Three great (sloganized) rules to live by for the crafters of great slogans. They form the bedrock of selling, communicating and changing minds, en mass. Succinctness in advertising is the very definition of great advertising. Sloganeering ain’t easy work It’s bottled lightning.
The 100 Best Slogans in The World—and Why They’re so Damn Good Read More »
How to be a copywriter in 4 steps (some of them easy). What is copywriting? Why are copywriters needed? Become an agency copywriter Become a freelance copywriter For those who love it and do it well, “Copywriter” is the greatest job title in the world. If you want to learn how to become a copywriter
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How to write a press release The press release is something all business professionals and entrepreneurs should know how to compose. To be successful, they need to follow a format, be concise, readable and without BS. In theory, it’s fairly easy to get the hang of the press release template. But in practice, judging by
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DOCUMENTING A HELL MACHINE KNOWN AS THE KTM 950SE Last year I was engaged by Traction eRag magazine to write a piece about owning the world’s most perfect hooligan device, the KTM 950 Super Enduro R, a 950cc, 98hp, street-legal dirtbike. I enjoyed myself immensely writing it and doing the photo shoot with my friend and riding
Me And My SE: On Owning A Hooligan Machine (KTM 950SE) Read More »
SOCIAL MEDIA-DRIVEN VIDEO CAMPAIGN HITS 3M VIEWS Having worked with Jib for 14+ years on Norbord‘s US advertising, I perked up when an unusual brief crashed onto my desk last summer. It said, “Norbord wants to show the love to framers,” the carpenters who install its wood-based wall sheathing, sub-flooring and sub-roofing products. They needed something that would
#THANKAFRAMER Month Salutes American Heroes Read More »
