Artificial Intelligence has worked its way into everything. If you’ve tried it or use it frequently, you know AI doesn’t take long to blow your mind. But if you’ve tried to make AI convey a unique personality, sense of humour or human vibe, you soon discover its limitations.
AI cultivates unhealthy habits
I’ve been asked to edit, improve on and rethink writing my clients have produced using ChatGPT and other AI apps. I’ve seen how it favours over-familiar patterns of speech and cliches that make writing appear lazy and hackneyed and done by a machine. Do you want that on your customer-facing assets? No, you do not.
A time and a place for everything
I’ll admit to using AI to summarize and provide reports of the state of industries and other matters I need to grasp in some depth in order to do my work. This saves me time, especially when a client brief lacks information and data. I have tried asking AI to improve sentences and documents I’ve written, using a variety of prompts – simple, clever and complex. It did not impress me. It all looked so recycled, almost as though it were trying to disguise its own banality behind linguistic bells and whistles. None of it was useful to me.
AI fails to deliver the creative aptitude and language you should demand
AIs may have absorbed some or all of the books I’ve read, inhaled all of movies and TV shows I’ve watched, but it has not lived my life, experienced my feelings and conclusions, nor felt my joys, sorrows and inspirations. Not in the affecting ways I have. So how can it be expected to draw from my well of life to create fresh ideas and original writing? How can it possibly dip its ladle into the same vast cauldron of human knowledge, experience and history again and again and be expected to come up with fresh content? Simple answer: It can’t.
Maybe it will do all these things one day
Until then, people like me are here